Product designer

Hi. I'm Aida.

I design health care products that feel simple enough to use and clear enough to trust.

I'm a Lead Product Designer who turns complex products into clear, scalable experiences.

I bring together product strategy, research, systems thinking, and visual craft to solve ambiguous problems and work closely with engineering to turn ideas into products.

How I work

I turn complexity into clarity.

I can zoom out to understand the product and business problem, then zoom in to the systems, interactions, and details that make the experience work.

Systems first

I think beyond individual screens to create scalable patterns, systems, and experiences that help product teams move faster.

Clarity in complex spaces

I use research, product strategy, information architecture, and visual design to make complicated products easier to understand and use.

Brand and product together

I bring strong visual and brand experience into product design, creating experiences that are not only functional, but cohesive and memorable.

AI & design tools:

Figma

Claude

Vercel

Lovable

Zeroheight

Visual Studio Code

GitHub

Impact

Clarity that scales across teams

faster engineering build time: 60%faster engineering build time
GLP-1 discoverability: 5×GLP-1 discoverability
designers / engineers using the design system: 50+ / 400designers / engineers using the design system
faster design production: 80%faster design production

Work examples

Two decades of making complicated things simple

Health care

2020–2026

Teladoc Health

Most recently, I helped evolve our visual language for AI features and led design for the GLP-1 weight-loss medication experience. Before that, I led the early design that joined three companies, Teladoc, Livongo, and myStrength, into one app. I helped build Pulse, the design system behind it, and grew it for six years with accessibility built into every component and health data charts clear enough for anyone to read. Along the way, I set direction for other designers and started a review program to raise the quality of the app.

More work

Fintech

2010–2020

Edelman Financial Engines

I spent ten years at Financial Engines, America's largest independent investment advisor at the time. When the company acquired The Mutual Fund Store, I led the rebrand across the product, the marketing, and more than 125 stores. Later, when Financial Engines merged with Edelman Financial, I designed the logo and identity for the new company, Edelman Financial Engines. I also designed the planning tool advisors used with their customers. Half of our planners adopted it, and prospects who saw it were 20% more likely to become clients.

Where it started

2000–2009

Caracas & Boston

I studied graphic design in Caracas and Boston and later earned a master’s degree from Emerson College. I started my career at EF Englishtown, where I designed illustrations and lessons for online courses and created advertising campaigns for prospective students around the world, supporting multiple languages and considering different cultural and ethnic backgrounds to create work that resonated with each audience. I then spent seven years at Think Argus, a Boston-based agency, designing for clients including Comcast, Children’s Hospital Boston, and Neighborhood Health Plan. Healthcare has been a part of my work from the very beginning.

What colleagues are saying

Working with Aida

Got a thorny, enterprise-wide design challenge with huge business risk? Aida is your solution. Aida is expert across all scales and fidelities of design: from visual brand to detailed interaction, from design system standards to pixel perfect screens. I've been fortunate to partner with Aida on multiple initiatives, including iterative application research and design, developing an inclusive visual illustration style for Teladoc's product experiences, and ecosystem integration. Across all of her efforts, Aida is consistently proactive, collaborative, skilled, efficient, and fun to work with, while producing high quality work. She is a humble star who elevates any digital product experience she touches.

Felix Chang

Director of UX Research at Teladoc Health

Aida is one of the strongest designers I have ever worked with. She naturally is a bar raiser of design quality. Her unique strengths include being very strong in visual design, UX design, product design and strategy. It is rare to find a designer equally strong in all of these areas. Aida is relentlessly consumer/user focused. Several times in the past 2+ years I have seen Aida expertly translate brands into the product that elevate the experience while also meeting accessibility standards...

Jen Byyny

Product Design, Strategy + Leadership, MFA and Business Degrees, ex-Strava, Looker, Yahoo

Aida is an exceptionally thoughtful and talented designer who consistently brings together great user experience, strong visual design, and accessibility. What really stands out about Aida is the ability to design for complex healthcare experiences while always keeping the end user at the center. Healthcare products often involve complicated workflows and diverse user needs, and Aida has a great ability to simplify that complexity into experiences that are intuitive, engaging, and easy to navigate. I especially appreciate Aida's commitment to accessibility and inclusive design...

Asha Sachdeva

Senior Manager driving software engineering and accessibility solutions

I had the pleasure of partnering with Aida on a strategic initiative focused on improving member support for long-term weight management outcomes. What impressed me most was her ability to bring clarity and momentum to an inherently ambiguous problem space, particularly within a challenging and resource-constrained environment. She excelled at translating complex, emotionally nuanced research into thoughtful, human-centered product concepts and consistently balanced member needs, clinical considerations, and business goals. I also appreciated her attention to execution...

Kaitlin Tasker

Research & Strategy Lead — Designing Systems for Better Outcomes

Aida and I partnered on a very high profile project with a tight deadline. I was very impressed with her ability to create beautiful visuals that were scalable across multiple experiences. Her attention to detail is exceptional, and she proactively reached out to other design and dev stakeholders to ensure that our designs were implemented consistently and accurately. Thanks to Aida, our project was able to shine!

Janine Kubert

Fractional Product Experience & Design Leader | UX Strategy • Growth • Human-Centered Products

Aida is an enormous design/UX talent. I worked with her in the development of a new software product used by financial professionals to serve clients. At the time Aida joined the project, the tool had been in agile development for more than a year and had pre-existing design and UX in place. What I appreciated most about Aida's work was her ability to evolve our UX approach in a practical and efficient way that allowed the original vision to be substantially elevated without a significant detour... She was a tremendous partner in a complicated, important project to our company.

Amy Howe Ost

Senior Director – Financial Planning Tools